'THE MIDI MENU' PACKAGE

Embrace the future of food with a show-stopping plant-based menu.

A holistic package, The Midi Menu is designed to help your business meet the growing demand for innovative plant-based options. We’ll provide you with the expertise, resources and training needed to develop a show-stopping plant-based menu.

We’ll begin with a thorough menu evaluation and discovery meetings with you and your kitchen team. Together, we'll delve into your current offerings, identifying areas for enhancement, requirements and brainstorming creative ideas for the new menu.


Next, we combine insights gathered with our own concept and food trend research to provide you with proposed creative directions for the menu. Once we agree on a route – we’ll develop a menu proposal, asking you to narrow down the seven dishes you’d like to see developed.

We’ll then develop the recipes extensively, before conducting hands-on training with your kitchen staff to bring the recipes to life. Together, we’ll hold tasting and presentation sessions to gather feedback and provide recommendations on how to perfect each recipe. Your front-of-house team will also be trained on the new menu and learn how to seamlessly cater to customers with special dietary requirements.

Finally, we’ll give you the tools you need to succeed long after our collaboration ends. This includes supplier sourcing and a supermarket tour, creative copywriting for the new menu, as well as a consolidated pack of recipe cards and training materials for your team to refer back to. We’ll also conduct two follow-up visits and provide recommendations on how to tweak or alter the new menu based on customer feedback.